On The Park Apartments
I was one of two designers in a two person studio when we landed a grand opporuntinty to brand and market a newly constructed apartment complex. I was tasked to direct and implement a broad, branding and multimedia campaign that connected the building to the funky, cool neighborhood of Ballard, WA. I first built an icon library that represented local attractions, then I expanded to collateral, signage, interior branding, and a website. In the midst of the economic recession, the building still managed to rent out within the first three months on the market.
TheQ is a monthly newsletter drawn from my decade of branding experience working with small businesses and startups across the US.
From simple how-to's and inspiration, to helpful resources and tools - I am fired up to help your businesses connect with your audience.
I hope you'll join me!
Owner/Creative Director / qwerkal